Brand design for small businesses

From £550

Brand design helps your business present itself clearly and consistently — from your website and social media to packaging, marketing and print.

Whether you’re starting something new or refreshing an existing brand, the goal is to create a visual identity that reflects the personality and professionalism of your work.

At Candid Studio, brand design focuses on clarity, simplicity and careful detail — creating branding that feels natural, recognisable and easy to use across your business.

What brand design can include

Each project is slightly different, but brand design usually includes a set of visual elements that work together across your business.

The aim is to create a visual identity that feels clear, confident and easy to use.

Logo design

A primary logo and supporting logo variations designed to work across different formats.

Colour palette

A set of colours that reflect the tone of your brand and work well across digital and print.

Typography

Fonts and text styles that help your brand feel consistent and recognisable.

Supporting visuals

Graphic elements or design details that strengthen your brand identity.

Brand guidelines

A short guide showing how to use your brand elements consistently.

Packages & Investment

Brand Refresh

Ideal for businesses needing a visual update.

Includes:

  • Logo refinement or new logo
  • Colour palette
  • Font selection
  • Basic brand guide

Full Brand Identity – from £950

For new businesses or brands ready for a complete identity.

Includes:

  • Full logo suite
  • Colour + typography system
  • Brand guidelines
  • Marketing templates
  • Social graphics

Optional Add-ons

Additional design work can be included depending on your needs.

  • Brand guidelines
  • Website design support
  • Marketing materials
  • Social media templates
  • Packaging design
  • Ongoing design support – from £60/hour
  • For regular updates, marketing materials or additional design work. Available on a project basis or a monthly retainer.
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What makes Candid Design Studio different

You’re not just getting “pretty graphics”.
You’re getting design that supports your business.

✓ 16+ years of design experience

✓ Agency and small business insight

✓ Understanding of the wedding industry

✓ Practical, not over-designed

✓ Long-term thinking

✓ Clear communication

FAQs

How many revisions are included?

Two rounds of refinements are included in all packages.

Do you design websites?

I offer website visuals and layout support. Full builds are discussed separately.

Can you work with my existing branding?

Yes, I’m happy to refresh and refine what you already have.

Will I own the final files?

Yes. All final assets are yours to use.

How long does a project take?

Most projects take 3–6 weeks, depending on scope.

Ready to elevate your branding?

If you’d like thoughtful, strategic design that fits your business: